strategy+business Winter 2013 : Page 57

B E ST B U S I N E SS B O O K S 20 13 Welcome to the 13th annual edition of strategy+business ’s best business books. Every year we strive to assemble a reading list that will not only engross and entertain you, but also provide concepts, tools, and insights that can help you lead your company to a better future. This year’s best business books section includes seven essays by expert guides. Walter Kiechel III, former Fortune managing editor, reviews books on strategy that refl ect two realities: Competitive advantage is transient, and continuous innovation is an imperative. David Hurst, s+b contributing editor, selects books that tell company stories, each a chronicle of failure, but not always recovery. John Jullens, a Booz & Company partner working in China, presents books that explore the three waves of global competitors that are emerging from developing economies. Howard Rheingold, who’s been surfi ng the leading edge of digitization since the early 1980s, picks out books that examine three emerging digital phenomena—big data, socialstructing, and spreadable media. Catharine Taylor, a journalist who has been covering the sea change in marketing in the past decade, offers a set of books that eschew the hoopla of social media and instant ads for the essence of marketing: the customer experience. Sally Helgesen, an author and leadership consultant, takes on self-help books for managers. And James O’Toole, a senior fellow in business ethics at the University of Santa Clara’s Markkula Center for Applied Ethics, fi nds leadership lessons in the biographies and memoirs of auto industry executives who made the Motor City roll. Good reading! —Theodore Kinni best books 2013 introduction Digitization Three Harbingers of Change Howard Rheingold Marketing Is Your Brand Experienced? Catharine P. Taylor Managerial Self-Help Infl uence, Inquiry, Action Sally Helgesen Leadership Running the Detroit Three James O’Toole 57 Viktor Mayer-Schönberger and Kenneth Cukier, Big Data: A Revolution That Will Transform How We Live, Work, and Think (Houghton Miffl in Harcourt, 2013) Alan Siegel and Irene Etzkorn, Simple: Conquering the Crisis of Complexity (Twelve, 2013) Edgar H. Schein, Humble Inquiry: The Gentle Art of Asking Instead of Telling (Berrett-Koehler Publishers, 2013) David Farber, Everybody Ought to Be Rich: The Life and Times of John J. Raskob, Capitalist (Oxford University Press, 2013) 72 77 81 86

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