strategy+business Winter 2013 : Page 2

leading ideas 6 9 Same-Day Delivery? Not So Fast Curt Mueller, Andrew Schmahl, and Andrew Tipping Traditional retailers can outshine their online competitors in the distribution game. 9 The High Risk of Platform Markets Dylan Minor Companies like dating sites and online auctions that link complementary partners can dominate for years or be swept away in an instant. 12 Jonah Berger Is Over Twitter Laura W. Geller How the science of social transmission will help your brand catch on—and why tweeting alone is not enough. 14 Waiting for the Digital Grid Don Dawson, Earl Simpkins, and Josh Stillman The modernized grid should revolutionize the way electricity is distributed and used, but its potential hasn’t yet been realized. 32 17 Let’s Stop Calling Them Leaders Eric McNulty Executives, officials, and managers should have to earn the title of “leader,” not just expect to receive it. 18 s+b Trend Watch Chinese Companies Reclaim “Made in China” essays TECHNOLOGY 20 A Skeptic’s Guide to 3D Printing Tim Laseter and Jeremy Hutchison-Krupat Excitement about any new technology should be balanced with the application of time-tested forecasting tools. HEALTHCARE 26 Healthcare Shifts from à la Carte to Prix Fixe Gary D. Ahlquist, Minoo Javanmardian, and Sanjay B. Saxena A bundled approach to treatment offers higher quality, lower costs, and a better experience for patients. 63

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